Bourjois Thailand
Bourjois Thailand
Bourjois is a French beauty brand with a playful and feminine visual character. From 2019, I worked across social media and digital content for Bourjois Thailand, developing monthly content, promotional campaigns, and product-focused communication for the local market. The work focused on translating the brand’s visual identity into content that felt relevant to Thai consumers while keeping the playful character of Bourjois.
Scope of Work
Scope of Work
• Social & Digital Content
Developed monthly content and promotional assets for Bourjois Thailand across Facebook and Instagram.
• Visual Design
Created static social content, product-focused visuals, and promotional artwork while maintaining consistency with the brand's visual direction.
• Campaign Adaptation
Adapted global brand guidelines and campaign materials to suit the Thai market and local communication needs.
• Social & Digital Content
Developed monthly content and promotional assets for Bourjois Thailand across Facebook and Instagram.
• Visual Design
Created static social content, product-focused visuals, and promotional artwork while maintaining consistency with the brand's visual direction.
• Campaign Adaptation
Adapted global brand guidelines and campaign materials to suit the Thai market and local communication needs.
Scope of Work
• Social & Digital Content
Developed monthly content and promotional assets for Bourjois Thailand across Facebook and Instagram.
• Visual Design
Created static social content, product-focused visuals, and promotional artwork while maintaining consistency with the brand's visual direction.
• Campaign Adaptation
Adapted global brand guidelines and campaign materials to suit the Thai market and local communication needs.
Strategy & Execution
Strategy & Execution
Bringing the Brand Character into Local Content
Adapted Bourjois’ playful Parisian character into social content while keeping the visual language consistent across different campaigns.Making Promotions More Visual
Developed product and promotional content that made offers easier to understand while keeping the communication visually engaging.Keeping Content Consistent
Built a consistent visual approach across Facebook and Instagram, while allowing individual campaigns and product stories to have their own character.
Bringing the Brand Character into Local Content
Adapted Bourjois’ playful Parisian character into social content while keeping the visual language consistent across different campaigns.Making Promotions More Visual
Developed product and promotional content that made offers easier to understand while keeping the communication visually engaging.Keeping Content Consistent
Built a consistent visual approach across Facebook and Instagram, while allowing individual campaigns and product stories to have their own character.
Strategy & Execution
Bringing the Brand Character into Local Content
Adapted Bourjois’ playful Parisian character into social content while keeping the visual language consistent across different campaigns.Making Promotions More Visual
Developed product and promotional content that made offers easier to understand while keeping the communication visually engaging.Keeping Content Consistent
Built a consistent visual approach across Facebook and Instagram, while allowing individual campaigns and product stories to have their own character.
THE RESULTS
THE RESULTS
The work created a consistent visual foundation for Bourjois Thailand’s social communication throughout 2019.
Different product launches, promotions, and campaign messages were brought into the same visual language while keeping the content varied and relevant to each communication need.
The work created a consistent visual foundation for Bourjois Thailand’s social communication throughout 2019.
Different product launches, promotions, and campaign messages were brought into the same visual language while keeping the content varied and relevant to each communication need.
THE RESULTS
The work created a consistent visual foundation for Bourjois Thailand’s social communication throughout 2019.
Different product launches, promotions, and campaign messages were brought into the same visual language while keeping the content varied and relevant to each communication need.
Bosch Autoparts
Digital Content & Motion Graphic
2023 - 2026
2023 - 2026
Bosch Autoparts
Digital Content & Motion Graphic
2023 - 2026
2023 - 2026
Bosch Autoparts
Digital Content & Motion Graphic
2023 - 2026
2023 - 2026
Bosch Autoparts
Digital Content & Motion Graphic
2023 - 2026
2023 - 2026
Max Factor
Social Media
2019
2019
Max Factor
Social Media
2019
2019
Max Factor
Social Media
2019
2019
Max Factor
Social Media
2019
2019
©2026 Saowanee K
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©2026 Saowanee K
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