Max Factor

Max Factor

Max Factor is a legendary cosmetics brand founded in 1909 by Maksymilian Faktorowicz, renowned for its rich heritage in Hollywood movie makeup and professional artistry. Operating under Coty Inc., the brand combines cinematic glamour with accessible beauty. For the Thailand market, the primary objective was to elevate brand awareness and engage local beauty consumers through strategic digital communication.

Client

Coty Inc

Year

2019

Category

Beauty & Cosmetic

Deliverables

Social Media

Scope of Work

Scope of Work

  • Social Media Management: Curated and executed monthly content plans for Max Factor Thailand’s official Facebook and Instagram channels.

  • Static Artwork Design: Produced polished, editorial-style static visuals dedicated to strengthening brand equity and driving local awareness.

  • Promotional Campaigns: Developed digital assets and localized promotional materials tailored to the preferences of the Thai market.

  • Social Media Management: Curated and executed monthly content plans for Max Factor Thailand’s official Facebook and Instagram channels.

  • Static Artwork Design: Produced polished, editorial-style static visuals dedicated to strengthening brand equity and driving local awareness.

  • Promotional Campaigns: Developed digital assets and localized promotional materials tailored to the preferences of the Thai market.

Scope of Work

  • Social Media Management: Curated and executed monthly content plans for Max Factor Thailand’s official Facebook and Instagram channels.

  • Static Artwork Design: Produced polished, editorial-style static visuals dedicated to strengthening brand equity and driving local awareness.

  • Promotional Campaigns: Developed digital assets and localized promotional materials tailored to the preferences of the Thai market.

Strategy & Execution

Strategy & Execution

  • Cinematic Elegance Integration: Infused visual content with a sophisticated blend of Hollywood glamour and clean, modern aesthetic appeal to maintain a premium brand image.

  • Targeted Promotion: Designed promotional artworks that clearly communicated product value and special offers, making it easy for local audiences to engage.

  • Visual Consistency: Ensured a unified mood, tone, and design hierarchy across both Facebook and Instagram to foster long-term brand recall.

  • Cinematic Elegance Integration: Infused visual content with a sophisticated blend of Hollywood glamour and clean, modern aesthetic appeal to maintain a premium brand image.

  • Targeted Promotion: Designed promotional artworks that clearly communicated product value and special offers, making it easy for local audiences to engage.

  • Visual Consistency: Ensured a unified mood, tone, and design hierarchy across both Facebook and Instagram to foster long-term brand recall.

Strategy & Execution

  • Cinematic Elegance Integration: Infused visual content with a sophisticated blend of Hollywood glamour and clean, modern aesthetic appeal to maintain a premium brand image.

  • Targeted Promotion: Designed promotional artworks that clearly communicated product value and special offers, making it easy for local audiences to engage.

  • Visual Consistency: Ensured a unified mood, tone, and design hierarchy across both Facebook and Instagram to foster long-term brand recall.

THE RESULTS

THE RESULTS

  • Established a consistent and visually compelling digital presence for Max Factor in Thailand.

  • Improved audience engagement and brand visibility via well-crafted, high-standard static content.

  • Successfully supported local marketing initiatives and promotional campaigns through effective visual storytelling.

  • Established a consistent and visually compelling digital presence for Max Factor in Thailand.

  • Improved audience engagement and brand visibility via well-crafted, high-standard static content.

  • Successfully supported local marketing initiatives and promotional campaigns through effective visual storytelling.

THE RESULTS

  • Established a consistent and visually compelling digital presence for Max Factor in Thailand.

  • Improved audience engagement and brand visibility via well-crafted, high-standard static content.

  • Successfully supported local marketing initiatives and promotional campaigns through effective visual storytelling.

Soawanee

Soawanee

Soawanee

Soawanee

©2026 Saowanee K

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©2026 Saowanee K

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