Anastasia Miary
Anastasia Miary
Anastasia Miary is a Japanese eyebrow styling salon focused on professional eyebrow design and beauty services.
From 2019–2023, I worked across social media and promotional communication, developing visual content for ongoing campaigns, monthly promotions, and salon communication. The work focused on maintaining a refined visual direction across different types of content while keeping the brand approachable and relevant to its audience.
THE OUTCOME
THE OUTCOME
The visual direction created a consistent foundation for Anastasia Miary’s ongoing social and promotional communication.
Across different campaigns and content formats, the system maintained a refined and minimal character while allowing each promotion or message to have its own visual focus.
The same visual approach was also adapted for selected in-store promotional materials, extending the communication beyond social media.
The visual direction created a consistent foundation for Anastasia Miary’s ongoing social and promotional communication.
Across different campaigns and content formats, the system maintained a refined and minimal character while allowing each promotion or message to have its own visual focus.
The same visual approach was also adapted for selected in-store promotional materials, extending the communication beyond social media.
THE OUTCOME
The visual direction created a consistent foundation for Anastasia Miary’s ongoing social and promotional communication.
Across different campaigns and content formats, the system maintained a refined and minimal character while allowing each promotion or message to have its own visual focus.
The same visual approach was also adapted for selected in-store promotional materials, extending the communication beyond social media.
THE CHALLENGE
THE CHALLENGE
The challenge was to translate the precise and refined character of the salon into everyday digital communication.
The content needed to communicate professional beauty services without becoming overly decorative, while also leaving enough flexibility for different promotions, product messages, and seasonal campaigns.
The visual direction therefore needed to balance refinement, clarity, and flexibility.
The challenge was to translate the precise and refined character of the salon into everyday digital communication.
The content needed to communicate professional beauty services without becoming overly decorative, while also leaving enough flexibility for different promotions, product messages, and seasonal campaigns.
The visual direction therefore needed to balance refinement, clarity, and flexibility.
THE CHALLENGE
The challenge was to translate the precise and refined character of the salon into everyday digital communication.
The content needed to communicate professional beauty services without becoming overly decorative, while also leaving enough flexibility for different promotions, product messages, and seasonal campaigns.
The visual direction therefore needed to balance refinement, clarity, and flexibility.
THE EXECUTION
THE EXECUTION
Visual Direction
Developed a refined visual language using clean layouts, controlled typography, imagery, and generous white space to reflect the precision of the brand.
Social & Digital Content
Created social media assets and motion graphics for ongoing campaigns, service communication, and monthly promotions, adapting the visual direction to different content needs.
Promotional Materials
Extended the visual language into selected in-store promotional materials, maintaining consistency between digital communication and the salon environment.
Visual Direction
Developed a refined visual language using clean layouts, controlled typography, imagery, and generous white space to reflect the precision of the brand.
Social & Digital Content
Created social media assets and motion graphics for ongoing campaigns, service communication, and monthly promotions, adapting the visual direction to different content needs.
Promotional Materials
Extended the visual language into selected in-store promotional materials, maintaining consistency between digital communication and the salon environment.
THE EXECUTION
Visual Direction
Developed a refined visual language using clean layouts, controlled typography, imagery, and generous white space to reflect the precision of the brand.
Social & Digital Content
Created social media assets and motion graphics for ongoing campaigns, service communication, and monthly promotions, adapting the visual direction to different content needs.
Promotional Materials
Extended the visual language into selected in-store promotional materials, maintaining consistency between digital communication and the salon environment.
Campaign & Communication
Digital Asset
2021 - 2023
2021 - 2023
Campaign & Communication
Digital Asset
2021 - 2023
2021 - 2023
Campaign & Communication
Digital Asset
2021 - 2023
2021 - 2023
Campaign & Communication
Digital Asset
2021 - 2023
2021 - 2023
Acseine
Campaign & Communication
2021 - 2023
2021 - 2023
Acseine
Campaign & Communication
2021 - 2023
2021 - 2023
Acseine
Campaign & Communication
2021 - 2023
2021 - 2023
Acseine
Campaign & Communication
2021 - 2023
2021 - 2023
©2026 Saowanee K
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©2026 Saowanee K
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