Clinixir
Clinixir
Clinixir is a clinical consultancy working across the healthcare and life sciences industry.
The project focused on redesigning its digital experience through a website migration to HubSpot, alongside a soft rebrand to better align the visual language with the company’s evolving business and professional positioning.
THE OUTCOME
THE OUTCOME
The redesigned website brings Clinixir’s content, visual identity, and digital experience into a more cohesive system.
The new structure makes key information easier to navigate, while the updated visual language gives the brand a more focused and mature presence.
Built on HubSpot, the new website also provides a more scalable foundation for ongoing content and marketing activities.
The redesigned website brings Clinixir’s content, visual identity, and digital experience into a more cohesive system.
The new structure makes key information easier to navigate, while the updated visual language gives the brand a more focused and mature presence.
Built on HubSpot, the new website also provides a more scalable foundation for ongoing content and marketing activities.
THE OUTCOME
The redesigned website brings Clinixir’s content, visual identity, and digital experience into a more cohesive system.
The new structure makes key information easier to navigate, while the updated visual language gives the brand a more focused and mature presence.
Built on HubSpot, the new website also provides a more scalable foundation for ongoing content and marketing activities.
THE CHALLENGE
THE CHALLENGE
The existing website no longer reflected the direction of the business. As Clinixir evolved, the digital experience needed to support both a more professional brand presence and a growing amount of information.
01. Making Information Easier to Navigate
The existing information structure needed to be simplified so visitors could find relevant services and content more easily.
02. Evolving the Visual Language
The previous visual direction relied heavily on illustration. The new direction needed to feel more grounded in the clinical and professional nature of the business without losing warmth.
03. Building for Growth
The website needed a CMS that could support ongoing content updates, marketing activities, and future expansion.
The existing website no longer reflected the direction of the business. As Clinixir evolved, the digital experience needed to support both a more professional brand presence and a growing amount of information.
01. Making Information Easier to Navigate
The existing information structure needed to be simplified so visitors could find relevant services and content more easily.
02. Evolving the Visual Language
The previous visual direction relied heavily on illustration. The new direction needed to feel more grounded in the clinical and professional nature of the business without losing warmth.
03. Building for Growth
The website needed a CMS that could support ongoing content updates, marketing activities, and future expansion.
THE CHALLENGE
The existing website no longer reflected the direction of the business. As Clinixir evolved, the digital experience needed to support both a more professional brand presence and a growing amount of information.
01. Making Information Easier to Navigate
The existing information structure needed to be simplified so visitors could find relevant services and content more easily.
02. Evolving the Visual Language
The previous visual direction relied heavily on illustration. The new direction needed to feel more grounded in the clinical and professional nature of the business without losing warmth.
03. Building for Growth
The website needed a CMS that could support ongoing content updates, marketing activities, and future expansion.
Strategic Approach
Strategic Approach
The redesign focused on three connected areas: structure, visual language, and the digital foundation.
The approach was to simplify how information is organised, refine how the brand is expressed, and build the new experience on a CMS that could support the business beyond the initial launch.
The redesign focused on three connected areas: structure, visual language, and the digital foundation.
The approach was to simplify how information is organised, refine how the brand is expressed, and build the new experience on a CMS that could support the business beyond the initial launch.
Strategic Approach
The redesign focused on three connected areas: structure, visual language, and the digital foundation.
The approach was to simplify how information is organised, refine how the brand is expressed, and build the new experience on a CMS that could support the business beyond the initial launch.
1. Structural Simplification
1. Structural Simplification
The website structure was reorganised around the information visitors need most.
We simplified the sitemap and grouped related content into clearer sections, making the relationship between services, expertise, and supporting information easier to understand.
The goal was to create a more straightforward path through the site without removing the depth of information required for a clinical consultancy.
The website structure was reorganised around the information visitors need most.
We simplified the sitemap and grouped related content into clearer sections, making the relationship between services, expertise, and supporting information easier to understand.
The goal was to create a more straightforward path through the site without removing the depth of information required for a clinical consultancy.
1. Structural Simplification
The website structure was reorganised around the information visitors need most.
We simplified the sitemap and grouped related content into clearer sections, making the relationship between services, expertise, and supporting information easier to understand.
The goal was to create a more straightforward path through the site without removing the depth of information required for a clinical consultancy.
2. VISUAL IDENTITY SHIFT
2. VISUAL IDENTITY SHIFT
The visual direction moved away from the illustration-heavy language of the previous website toward a more restrained and professional system.
Photography
Clinical environments and real-world imagery were introduced to give the website a stronger connection to the industry and the work Clinixir represents.
Colour
A muted colour palette creates a calmer and more focused visual environment, allowing content and imagery to take a more central role.
Overall Direction
The result is a visual language that feels more mature and precise, while still maintaining a human quality appropriate for a healthcare-related business.
The visual direction moved away from the illustration-heavy language of the previous website toward a more restrained and professional system.
Photography
Clinical environments and real-world imagery were introduced to give the website a stronger connection to the industry and the work Clinixir represents.
Colour
A muted colour palette creates a calmer and more focused visual environment, allowing content and imagery to take a more central role.
Overall Direction
The result is a visual language that feels more mature and precise, while still maintaining a human quality appropriate for a healthcare-related business.
2. VISUAL IDENTITY SHIFT
The visual direction moved away from the illustration-heavy language of the previous website toward a more restrained and professional system.
Photography
Clinical environments and real-world imagery were introduced to give the website a stronger connection to the industry and the work Clinixir represents.
Colour
A muted colour palette creates a calmer and more focused visual environment, allowing content and imagery to take a more central role.
Overall Direction
The result is a visual language that feels more mature and precise, while still maintaining a human quality appropriate for a healthcare-related business.
3. Technical Migration
3. Technical Migration
The new website was migrated to HubSpot to provide a more flexible foundation for ongoing content and marketing activities.
From a design perspective, the experience was developed with the CMS structure in mind, creating reusable content patterns and page structures that could be maintained and extended beyond the initial launch.
This allowed the new visual system to work as part of a broader digital framework, rather than as a one-off website design.
The new website was migrated to HubSpot to provide a more flexible foundation for ongoing content and marketing activities.
From a design perspective, the experience was developed with the CMS structure in mind, creating reusable content patterns and page structures that could be maintained and extended beyond the initial launch.
This allowed the new visual system to work as part of a broader digital framework, rather than as a one-off website design.
3. Technical Migration
The new website was migrated to HubSpot to provide a more flexible foundation for ongoing content and marketing activities.
From a design perspective, the experience was developed with the CMS structure in mind, creating reusable content patterns and page structures that could be maintained and extended beyond the initial launch.
This allowed the new visual system to work as part of a broader digital framework, rather than as a one-off website design.
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Sorghum X
Brand & Visual Identity
2026
2026
Sorghum X
Brand & Visual Identity
2026
2026
Sorghum X
Brand & Visual Identity
2026
2026
Sorghum X
Brand & Visual Identity
2026
2026
©2026 Saowanee K
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©2026 Saowanee K
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