Dejavu
Dejavu
Dejavu is a Japanese beauty brand known for its eye makeup products, combining performance with an approachable everyday aesthetic.
From 2021–2023, I worked across social media content and digital assets, developing visual communication for product launches, campaigns, and ongoing brand content. The work focused on finding a visual balance between Dejavu’s Japanese character, beauty positioning, and a younger audience.
THE OUTCOME
THE OUTCOME
The visual direction evolved toward a more youthful and contemporary expression while maintaining the approachable character of the brand.
Across social media, the system was adapted to different product stories and campaign needs, creating a consistent visual language without making every piece of content feel the same.
The visual direction evolved toward a more youthful and contemporary expression while maintaining the approachable character of the brand.
Across social media, the system was adapted to different product stories and campaign needs, creating a consistent visual language without making every piece of content feel the same.
THE OUTCOME
The visual direction evolved toward a more youthful and contemporary expression while maintaining the approachable character of the brand.
Across social media, the system was adapted to different product stories and campaign needs, creating a consistent visual language without making every piece of content feel the same.
THE CHALLENGE
THE CHALLENGE
The challenge was to develop a visual direction that could speak to young adults entering a new stage of life — moving from a more youthful beauty aesthetic toward something more mature and refined.
The communication needed to feel:
Youthful, but not childish.
Mature, but not overly formal.
Japanese, without feeling overly traditional.
This became the basis for the project's “Early Mature” visual direction.
The challenge was to develop a visual direction that could speak to young adults entering a new stage of life — moving from a more youthful beauty aesthetic toward something more mature and refined.
The communication needed to feel:
Youthful, but not childish.
Mature, but not overly formal.
Japanese, without feeling overly traditional.
This became the basis for the project's “Early Mature” visual direction.
THE CHALLENGE
The challenge was to develop a visual direction that could speak to young adults entering a new stage of life — moving from a more youthful beauty aesthetic toward something more mature and refined.
The communication needed to feel:
Youthful, but not childish.
Mature, but not overly formal.
Japanese, without feeling overly traditional.
This became the basis for the project's “Early Mature” visual direction.
THE EXECUTION
THE EXECUTION
The visual direction was translated across social media through a combination of clean layouts, product-focused compositions, typography, and motion.
Static and motion assets were developed as part of the same visual language, allowing different types of content to feel connected while giving each campaign room to have its own character.
The approach balanced product communication with lifestyle-driven visuals to keep the brand approachable and relevant across everyday social content.
The visual direction was translated across social media through a combination of clean layouts, product-focused compositions, typography, and motion.
Static and motion assets were developed as part of the same visual language, allowing different types of content to feel connected while giving each campaign room to have its own character.
The approach balanced product communication with lifestyle-driven visuals to keep the brand approachable and relevant across everyday social content.
THE EXECUTION
The visual direction was translated across social media through a combination of clean layouts, product-focused compositions, typography, and motion.
Static and motion assets were developed as part of the same visual language, allowing different types of content to feel connected while giving each campaign room to have its own character.
The approach balanced product communication with lifestyle-driven visuals to keep the brand approachable and relevant across everyday social content.
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Anastasia Miary
Campaign & Communication
2019 - 2023
2019 - 2023
Clinixir
Digital Experience
2025
2025
Clinixir
Digital Experience
2025
2025
Clinixir
Digital Experience
2025
2025
Clinixir
Digital Experience
2025
2025
©2026 Saowanee K
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©2026 Saowanee K
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